Who even is she?

Hi! My Name is Lauren

As a successful top 1% Etsy shop owner I’m on a one woman mission to build a space & community for small business owners to thrive. 

After graduating with a first class honours degree in TV production, I quickly realised that my passion lay elsewhere. In 2012 I stumbled upon an office job in an online fashion company, where I learned everything about ecommerce, website management, and SEO. My skills and knowledge grew, and I soon moved to a luxury menswear brand to lead their ecommerce and marketing team, before moving on to an advertising agency.

It was there that I discovered the insane power of, & a true love for CRM and email marketing. I worked with one of the UK’s largest supermarket brands, pitching innovative ideas and implementing first-class personalisation and segmentation strategies. My passion for CRM continued to grow, and I eventually landed a position as a CRM manager at a large menswear brand.

But even though my career was typically ‘successful’, I yearned for a creative outlet. So in 2015, I set up an Etsy shop and fell in love with testing and learning about the platform. Over the years, my Etsy shop grew, and in 2022, it finally brought in more income than my 9-5 salary.

That was the turning point for me. I realised that I could work for myself, be my own boss, and more to the point: So could every other small biz owner who just needed a helping hand to take that leap.

So… I took the leap myself, quit my job, and The Small Biz Sis was born.

 

I cannot wait to share what I have in store for you!

What They Say

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